WWW aims to grow Cat Footwear in the UK market

Wolverine Worldwide is the global footwear licensee for Cat Footwear products in the United Kingdom.

US-based Wolverine Worldwide (‘WWW’) has announced an arrangement with British footwear distributor Chapters Brand Group to boost sales of the Cat Footwear range, for which WWW is the global footwear licence holder in the United Kingdom.

In line with this new strategy, Chapters will become the exclusive distributor of Cat-licensed footwear to retailers throughout the UK. This is in line with Wolverine Worldwide’s goal of expanding its online and in-store presence for what it calls ‘durable, stylish footwear inspired by Caterpillar Inc’s industrial heritage’.

“I am personally delighted to be working with the Cat brand, as they are one of the best, well-known brands in the world,” commented Antony Nathan, brand director of Chapters Brand Group. “It is uniquely special to me, as my father was international sales director, back in the nineties heyday.”

Chapters is said to offer such services as premium licensing for fashion, footwear and apparel, design, marketing, warehousing, distribution services and made-to-order options for brands.

Publishing Data

This article was originally published on page 3 of the March 2025 issue of SATRA Bulletin.

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