Keen Footwear to avoid price rises this year

The company aims to support fans and retail partners through this ‘period of uncertainty’.

US-based outdoor footwear producer Keen has written to its ‘friends and partners’ to let them know that the company will not be introducing any tariff-related price increases for the rest of 2025. This action is being taken in order to support its retail partners and fans during what Keen founder and president, Rory Fuerst, describes as ‘unprecedented, dynamic times’.

The company has a globally diversified supply chain which includes manufacturing facilities in the US, Dominican Republic and Thailand. This fact, combined with ‘proactive planning’, has led Keen to announce that it is able to absorb increased costs without passing them onto customers.

“Keen will not implement any tariff-related price increases for the remainder of 2025,” stated Mr Fuerst. “We recognise this is not a simple or easy choice in today’s climate – but it’s the right one.

“We believe it’s our responsibility to support our retail partners and fans through this period of uncertainty,” he continued. “By holding our prices steady, we aim to help you maintain strong consumer relationships and continue delivering the value and quality people expect from Keen.”

Publishing Data

This article was originally published on page 2 of the June 2025 issue of SATRA Bulletin.

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