HEYDUDE sponsors famous football club’s match shirts

Huddersfield Town’s men’s and women’s teams will play in shirts sporting the HEYDUDE logo.

International casual footwear brand HEYDUDE has signed up to become the principal shirt sponsor for Huddersfield Town Football Club for the next three seasons. This is reportedly the English League One team’s largest commercial shirt sponsorship deal since its Premier League days. Both the men’s and women’s teams will play in shirts which feature the company’s logo for the duration of the agreement.

Founded in Italy in 2008, HEYDUDE was acquired by US footwear producer Crocs in February 2022. The company has existing brand ambassadors in the USA in the form of Emmy-nominated actress Sydney Sweeney and National Football League cornerback and wide receiver Travis Hunter.

Michael Anthes, senior vice president and general manager international of HEYDUDE commented: “We are thrilled to join forces with Huddersfield Town Football Club as their principal partner. This is a fantastic opportunity for us to launch the HEYDUDE brand into the UK market, as we have seen how the club shares our dedication to fandom and community, as well as growth and franchise expansion.”

Huddersfield Town FC’s chief executive Jake Edwards added: “As one of the fastest-growing casual footwear brands in the United States, HEYDUDE has a rapidly growing consumer fanbase who – much like Huddersfield Town supporters – are deeply passionate and pride themselves on being part of a shared community with aligned values and purpose. This partnership with our Club is an important milestone for the brand, as it looks to expand ‘HEYDUDE Country’ internationally, with dedicated focus in the United Kingdom.”

Publishing Data

This article was originally published on page 3 of the July/August 2025 issue of SATRA Bulletin.

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