Clarks aims to boost digital and in-store trade

The company intends to expand its reach both digitally and physically.

British footwear producer Clarks is taking steps to expand its digital presence by selling (or planning to sell) via a number of digital marketplaces around the world. These platforms include Secret Sales, Shein, Shop Simon, Target, TikTok Shop and Walmart. According to Joe Ulloa, president of Clarks UK, ROI and Europe, expanding into new digital spaces will help the company by making it more accessible.

Clarks has also opened two new physical ‘Cloudsteppers’ concept stores in Malaysia and one in the USA as part of a global expansion during 2026. The company is looking to open at least ten new outlets across southeast Asia and the USA during the year. These new stores, described as ‘calm, welcoming spaces’, will reportedly feature lifestyle products such as bags, caps, hoodies, socks and t-shirts as well as Clarks’ footwear range.

Publishing Data

This article was originally published on page 3 of the December 2025 issue of SATRA Bulletin.

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