New Balance releases ‘Made in USA’ report

The company is said to have invested USD 155 million while expanding its US factory presence since 2021.

US-based footwear and apparel producer New Balance has released its first MADE in USA Economic and Social Footprint report that examines the impact of what it calls a decades-long commitment to American manufacturing. The document focuses on the company’s activities during 2023 and 2024.

Marketed as the only major athletic footwear manufacturer to maintain US production, the company has reportedly invested USD 155 million in expanding its US factory presence since 2021. According to New Balance, this has involved integrating advanced technologies while preserving the skilled craftsmanship that has defined its shoemaking heritage since 1938.

The company currently has a number of factories in New England, located in Maine (Norway and Skowhegan) and Massachusetts (Lawrence and Methuen). An additional plant in Londonderry, New Hampshire, is scheduled to open in early 2026.

“Our commitment to American manufacturing – which we call ‘MADE’ – has always been an integral part of our company heritage and culture,” commented New Balance president and chief executive, Joe Preston. “With this report, I’m proud to share that our ongoing MADE investments are a key piece of our business success that has driven significant contributions to the US economy and our New England communities.”

Publishing Data

This article was originally published on page 3 of the January 2026 issue of SATRA Bulletin.

Other articles from this issue »

---