OrthoLite appoints new VP of sales

Marty Greenwald joined OrthoLite in 2018.

Comfort footwear solutions OrthoLite, which was acquired by Coats Group plc in October 2025, has promoted Marty Greenwald to the position of vice president of sales. In his new role, Mr Greenwald will lead the company’s global sales teams, help with marketing and product development, and work with brand partners in order to support innovation, speed-to-market and sustainability objectives.

Having joined OrthoLite in 2018, Mr Greenwald most recently served as global sales director, where he is said to have helped to deepen partnerships with a number of major athletic, outdoor and lifestyle brands, as well as in driving the adoption of the company’s collection of comfort and performance technologies across categories. Mr Greenwald brings over three decades of sales and managerial experience in the footwear and sporting goods industries.

Publishing Data

This article was originally published on page 2 of the February 2026 issue of SATRA Bulletin.

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