Retail expansion continues at Bata India

India is the company’s largest market.

Bata India is aiming to expand its retail network to 3,000 outlets in the coming years, with growth primarily focused on Tier III and Tier IV cities through a franchise-led strategy.

India remains Bata’s largest market worldwide and the country is its biggest manufacturing and sourcing hub, accounting for nearly a quarter of the Bata Group’s global revenue. The company reportedly sells around 50 million pairs of footwear annually through a mix of company-owned stores, franchise locations, multi-brand retail outlets and digital channels.

The announcement follows Bata India surpassing the 2,000-store mark. Company chief strategy and business development officer Badri Beriwal described the milestone as a reflection of the trust consumers have placed in the brand over generations. He said the company’s future growth will be driven by expanding its retail footprint, strengthening omnichannel capabilities and enhancing its manufacturing operations.

Almost 90 per cent of Bata stores are now operating as hyperlocal fulfilment centres. The company expects digital channels to contribute up to 25 per cent of total sales over the next few years, supported by app-based engagement and integrated shopping experiences.

As part of its retail transformation programme, the Bata company has rolled out its Zero-Based Merchandising (ZBM) format to around 775 stores and plans to increase this to nearly 900 by the end of this year. This new initiative is designed to improve merchandising efficiency and stock management, as well as in-store customer satisfaction.

Publishing Data

This article was originally published on page 2 of the July/August 2026 issue of SATRA Bulletin.

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