Colombian soccer star signs for PUMA

Radamel Falcao will wear PUMA’s v1.11 Speed Boot when representing Atlético Madrid.

Atlético Madrid’s Radamel Falcao is the latest international player to join PUMA’s growing football player portfolio. The Spanish club’s record signing has chosen to wear the PUMA v1.11 Speed Boot in green, and recently played in a pair against rivals Barcelona. He joins Sergio Agüero, Samuel Eto’o, Mario Gomez, Loic Remy, Ibrahim Afalley and other leading players who will wear the footwear.

“Falcao is another fantastic addition to our player roster in football,” said Christian Voigt, Senior Head of Global Sports Marketing at PUMA. “He was the top scorer of the Europa League last season and is quickly establishing himself as one of the top strikers in the game. PUMA has some big plans for Falcao in the coming months and years, which we’re very much looking forward to working on.”

The PUMA v1.11 Speed Boot is one of the lightest football boots PUMA has ever made and has a carbon fibre composite in the forefoot, which the company claims will provide optimal pressure distribution, reactivity and flexibility. It is the third generation boot to use PUMA’s ‘UNI’ technology, where the upper material is stitched to the sole, rather than being glued to it.

Publishing Data

This article was originally published on page 2 of the November 2011 issue of SATRA Bulletin.

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