Indonesian and Malaysian shoemakers join forces

Footwear manufacturers in Indonesia and Malaysia have agreed to work together within their emerging domestic shoe markets. A Memorandum of Understanding (MoU) has been signed by the Indonesian Footwear Association (Aprisindo) and the Malaysian Footwear Manufacturers Association (MFMA). This new Memorandum will allow an easier exchange of information.

As highlighted in SATRA’s World Footwear Markets, Indonesia was the ninth largest consumer of footwear in 2010. According to Aprisindo’s estimates, the value of the Malaysian footwear market is around one quarter of the Indonesian market.

Malaysian footwear brands began to penetrate the Indonesian market about 25 years ago, predominantly in the shape of women’s shoes. Today, there are some 20 Malaysian brands being sold in Indonesia, whereas just two Indonesian brands have a presence in Malaysia, meaning that only one per cent of Indonesia’s footwear exports is shipped to its close neighbour. Aprisindo hopes that the MoU will increase the number of Indonesian footwear brands in Malaysia to ten, and MFMA expects the agreement to assist the Malaysian producers who are reportedly focusing on Indonesia’s high-end retail market.

Publishing Data

This article was originally published on page 4 of the July/August 2012 issue of SATRA Bulletin.

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