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Zhida-Walking plans to become number one

Zhida-Walking caught visitors’ attention at the recent Guangzhou international shoe fair.

Guangdong Zhida-Walking New Material has expressed its intention to gain SATRA laboratory accreditation, seek support on improving production efficiency/manufacturing processes and achieve the SATRA Quality Mark. The company’s goal is to become the premier outsole brand in China.

Zhida-Walking has a strong technical background in rubber material development, shoe material production and sales. It has manufacturing facilities in Heshan, Jiangsu, Nanhai and Wenzhou, a sales centre in Guangzhou and a number of sales offices around China. Zhida-Walking also has a development centre in Dongguan.

The company mainly supplies to large Chinese domestic producers, including Aokang, Belle, Kangnai, Montagut, Red Dragonfly and Senda. With technical support from SATRA, Zhida-Walking hopes to also develop sales to the Western market.

Publishing Data

This article was originally published on page 4 of the September 2012 issue of SATRA Bulletin.

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