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ZHWebinar - Understanding foot and last lengths
Thursday 28th March 2024
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This event is available to SATRA members only
10.00 and 16.00 GMT
Lee Wilson explains how to measure foot length and last length – an action that is not quite as simple as it sounds.
Consumers may come to believe they know what sizes in different scales suit them best, but in practice, they might find different sizes would suit them better. For example, many women associate size EU 37 with UK 4, but may find in practice that shoes made to be an EU 37 fit better than shoes made to be a UK 4. The average EU 37 foot may well be fitted better by UK 4 1⁄2 shoe and likewise, an average UK 4 foot would perhaps fit better in a EU 36.5 shoe if available.
We look at some of the key measurements that last makers and shoemakers might make when developing and fitting new products. We try to show that how the measurements are made can influence the final size marking and how inconsistencies in using the different methods through the supply chain can result in errors in size marking.
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