SATRA appoints new CEO

Guy Asch brings extensive senior management experience in the testing, inspection and certification industry.

4th August 2025

He looks forward to working closely with the team, our membership and customers throughout the world.

The SATRA board is delighted to announce the appointment of Guy Asch to the role of chief executive officer with effect from 4th August 2025.

Guy joins with extensive senior management experience in the testing, inspection and certification industry, and brings a unique blend of professionalism, industry knowledge and commercial acumen.

In welcoming Guy, SATRA’s chairman Stephen Etheridge said: “This is an exciting time for SATRA, with real opportunities to grow, innovate and continue delivering knowledge and value to our members, partners and customers.”

Guy is delighted to be joining SATRA and feels it is a privilege to take on the role and lead an organisation with such history and credibility, and looks forward to working closely with the team, our membership and customers throughout the world.