Ronaldo drops own brand of trainers

The international star will now concentrate on non-sports footwear.

Real Madrid’s star Portuguese football striker Cristiano Ronaldo has withdrawn his ‘CR7’ brand of training shoes (named after his initials and shirt number) after a request from his sponsor Nike. Mr Ronaldo wears Nike footwear and clothing whenever he is not contractually obliged to do otherwise, in a deal which reportedly earns him some £5.5 million ($8.4 million) per year.

Mr Ronaldo – said to be the second-highest earning sportsman in the world behind American boxer Floyd Mayweather – had apparently failed to obtain Nike’s prior approval before showcasing his sports shoe designs in Las Vegas and Milan. According to recent media reports, launching his own range of trainers without getting clearance from the US-based sportswear giant was a breach of his contract. He will, however, still be permitted to sell his own brand of casual loafers and smart shoes – launched last year – as Nike has no significant interest in that market.

Publishing Data

This article was originally published on page 3 of the April 2015 issue of SATRA Bulletin.

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